How to execute online reputation monitoring for Your company
Tarun Jain
Social proof strategies and their importance in Ecommerce In today’s rapidly changing ecommerce landscape, both brands and shoppers consider social proof1 essential to develop trust. Online shoppers rely on various types of social proof, including user-generated content (UGC) and influencer-generated content, as well as traditional reviews and ratings, to build confidence in a brand. Online reviews influence purchase decisions, emphasizing the significance of reviews and ratings as influential factors, outranking price, shipping costs, and return policy.