Competitive intelligence with web monitoring
Building Blocks of Competitive Intelligence
Track Competitors' Website
Tools like BuiltWith help in finding the technology stack used by competitors and SimilarWeb helps you assess overall competitive landscape
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Website traffic -
Keyword rankings -
Broken links, formatting and URL issues -
Top performing pages -
Analyze landing pages for key target focus verticals
Use Distill's sitemap monitor to crawl and index the full website and even set up granular tracking on individual webpages
Investigate Content Strategy
BuzzSumo or Ahrefs can help you identify both competitors' top-performing content and the strength of their backlink profiles
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Content formats published -
Publishing frequency -
Content quality -
Subscribe to email alerts and newsletters -
Setup Google Alerts on the competing products and brands -
CTAs used. Eg: Sign up, Free trial, Download, Request a Demo
Set up alerts for content modifications with Distill to keep track of your competitors' publishing frequency and keyword usage across content types
Study Social Media Presence
Hootsuite and SproutSocial assist in social listening and provide in-depth reporting and analytics on engagement metrics across multiple social networks
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Posting frequency and consistency -
Visual branding and messaging on videos, images and Ads -
Number of likes, shares and followers -
Comments and replies -
Sponsored posts -
Mentions in posts about partnerships, collaborations, and alliances
Leverage Distill to get social media alerts for new posts, mentions, changes in social feeds, number of followers and likes
Monitor Customer Reviews and Feedback
Platforms and forums like Google Reviews, Yelp, and Reddit aid in analyzing customer sentiment, identifying new opportunities and discovering new markets
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Identify review platform: Yelp, TrustPilot, Amazon, G2 Crowd -
Review trends and sentiment -
Ratings and testimonials
Employ Distill to track competitor pages on Yelp, Trustpilot, Reddit, and G2 Crowd for customer feedback and ratings
Examine Ads and SEO Strategy
Utilize SEMrush, SpyFu, or Ahrefs to analyze competitors' paid advertising campaigns, changes in keyword rankings, and backlink profiles
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Keyword research and backlink profile analysis -
CTA used -
Frequency of publishing -
Choice of Ad platform
Use Distill to monitor SERP and spot competitors bidding on your industry and product keywords in search engine and eCommerce Ads
Track Hiring and Growth Plans
LinkedIn and other job portals help keep a pulse on competitors' hiring activity, technology, and skills listed in their open positions
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Job titles and compensation -
Technology stack -
Expansion plans and investments -
R&D focus and roadmap
Monitor competitors' career pages with Distill to track their latest job postings for insights into their growth strategy
Compile and Analyse Data
Import the collected competitive data into your internal BI tools (like Tableau, Power BI, Looker) for in-depth analytics
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Integrate data into your workflow -
Organize your findings -
Generate reports
Utilize Distill’s enterprise API to integrate competitive web data into your internal business intelligence tools for in-depth analysis and reporting